Blog
Insights for Software Agencies & Digital Studios
Branding, design, and development thinking — practical guides and perspectives from our team.

Your Personal Brand Exists. The Question Is: Who's Building It?
Every day you don’t define yourself, the world does it for you. Your brand isn’t built by grand announcements—it’s built by consistent small choices. Miss enough of those choices, and suddenly your ‘b
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Product Branding Fundamentals Guide: Quality Needs the Right Voice
The Real Problem You’ve built something great. Really great. But nobody knows about it. Your artisan coffee? Better than anything on the shelf. Your affordable tools? They outperform expensive competi
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How to Maintain Brand Consistency
In today’s multi-platform world, we encounter brands everywhere—from social media feeds to physical stores. Almost all of us use various social media and digital platforms throughout our day. Maintain
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What is Headless CMS?
Have you heard of Headless CMS? It’s a content management system that separates the front-end display layer from the back-end content management layer. This means that content can be stored and manage
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Why B2B Brands Should Embrace Aesthetics: A Younger Decision Maker's Perspective
In today’s B2B landscape, where functionality and ROI reign supreme, aesthetics are often relegated to the back burner. However, a new generation of decision-makers is emerging, and they’re rewriting
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E-commerce Design: Tips for a Successful Online Store in 2024
In today’s digital landscape, a thriving online store isn’t just about having a website. It’s about crafting a seamless, user-friendly shopping experience that compels visitors to convert into loyal c
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Beyond Basics: Exploring Differentiation Strategy in Marketing
In today’s highly competitive business landscape, it’s crucial for companies to establish a solid differentiation strategy in marketing to stand out in ruthless market. With countless options availabl
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Product branding: Complete Guide
If you are searching for ‘Product branding’ for the first time then there are chances that your top most doubt might be, how it is different then corporate branding? Product branding vs Corporate Bran
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Types of Branding: A Deep Dive into the 6 Most Common
Types of Branding I often think of branding as something similar to farming. It takes time. It takes a great amount of hard work. And little bit of luck. But if you don’t work on it you won’t have any
Read more →Building a Strong Brand: Effective branding for businesses
What is Branding and How Important is It? Branding is a foundation for any business empire. (And it is much more than just a logo) The stronger the foundation, bigger the empire. There are many defini
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4 Ways a Design Agency Can Help You Build Better Products
If you’re building a digital product, the user experience (UX) and user interface (UI) are critical components of its success. Without an intuitive and visually appealing design, users are likely to l
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How to effectively manage and influence virtual team
COVID-19 has put loads of bosses and managers in a totally new situation – managing virtual teams. While it’s dope that remote work lets you snag the best talent from all over the world and create an
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Save your business from The Great Resignation
Talent shortage especially for technical talents like developers is not new. Developer managers have always been struggling to hire good talent. The first obvious reason you may think is the lack of t
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Simply explained what is UI UX
Hey, I’m Rudri, a UI and graphic design intern at TheIToons. And here are the basics of UI and UX from what they mean, the difference between them, how and where they are useful, some tips and resourc
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The #1 bottleneck for agency growth
You are clear on what you want and have passion to walk miles to achieve it, but still your agency growth is stagnant. There may be a serious bottleneck.
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Remote work is here to stay, forever.
These shows extremely strong chances that remote work is here to stay. So it is better for you to start adopting the mindset as a business owner or manager to leverage the new norms and boost your ope
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Ultimate Remote Working Resources list 2020
Regularly updated list of remote work resources. Includes books, articles, videos, podcasts, freebies and more.
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